Selling

Leadership

Terence Beaty is Director of Prudential Connecticut Realty Specialty Services and is currently managing the New Homes and Land and Active Adult Divisions.

There are only a few professionals in Connecticut with as much new home marketing experience as Terence Beaty. His special focus on image building and relationship skills has helped builders and developers across the State increase sales over the last 20 years.

A graduate of Rhode Island School of Design, Terence and his corporate team coordinate advertising budgets, print ad layouts, promotional brochures and editorial copy. Then, he takes the message to the street using professional sales associates throughout the firm. Sales and marketing awards include the Connecticut Home Builders' Association award for best-marketed single family development and Connecticut Association of Realtors' award for best residential brochure. In addition, Terence was named New Home Manager of the Year and Associate of the Year by the State Builders' Association.

Terence is a founding trustee of the New Home Marketing Group of America, a national group of dominant real estate companies with new home divisions, focused on improving the new home sales process. He is a member of the National Sales and Marketing Council, is Life Director of Home Builders Association of Fairfield County, Connecticut and a 21-year real estate veteran. Terence lives in Fairfield with his wife and two daughters.