Prudential Connecticut Realty Announces Creation of the New York Luxury Network

March 19,2004 -- Prudential Connecticut Realty, the leading real estate company in Connecticut, has combined its marketing capabilities with those of Manhattan's premiere real estate firm Douglas Elliman Realty, as well as Prudential affiliates in New Jersey, Westchester and the Hamptons to create the New York Luxury Network, a targeted marketing effort designed to reach New York's active luxury buyers. Utilizing the commanding strength of The New York Times, NewYorkTimes.com and the Prudential affiliate companies, the New York Luxury Network will provide a focused, powerful approach to marketing luxury properties in the tri-state area.

The Prudential companies in the tri-state area consist of over 300 top offices closing more than $17 billion in sales volume. Recently, the Tri-State Prudential affiliates created a hyperlink among their websites, to create the region's ultimate guide to homes for sale. This extraordinary network provides sellers unparalleled exposure to New York's luxury buyers.

"This targeted and innovative approach to marketing luxury properties will dramatically enhance the exposure of fine homes, delivering information directly into the hands of prospective buyers," said Peter G. Helie, President/CEO of Prudential Connecticut Realty. "By combining forces with tri-state Prudential affiliates and drawing on the power of the New York Times, we will be able to provide incomparable access to New York's active luxury buyers."

The New York Luxury Network will utilize carefully targeted advertising in the New York Times through "Open House Weekend" ads each month; the Distinctive Homes section display ad, reaching more than 3.5 million interested readers in the tri-state area; The New York Times Homes book, a prestigious insert delivered to 90,000 homes in Fairfield, New Haven and Westchester Counties, and Fine Homes International Magazine, an insert into 25,000 home subscriptions of The New York Times covering the tri-state area. Prudential Connecticut Realty and its network partners will also market properties through NewYorkTimes.com's popular Luxury Properties, Connecticut Magazine and Open House sections.

Prudential Connecticut Realty is also a top marketer of properties internationally. Membership in The FIABCI, the International Real Estate Federation, provides Prudential Connecticut Realty with worldwide reach and critical international data as well as access to the word's leading professional real estate associations. Additionally, Prudential Connecticut Realty directly markets to Certified International Property Specialists, an elite group of multi-lingual sales executives, who provide invaluable expertise when handling the complexities of real estate transactions involving different cultures and countries.

Prudential Connecticut Realty is the number one real estate company in Connecticut and is an independently owned and operated member of the Prudential Real Estate Affiliates with 39 offices and over 1,200 sales executives servicing the entire state. Special divisions and services include Insurance, Title & Settlement, HOMEefficient Move-In Services, Fine Homes International, Unique Properties, New Homes & Land, Relocation and Commercial services. Visit our web site at www.prudentialct.com to see over 22,000 properties for sale in Connecticut.